One of the first tips to mention is to try and get noticed. So, you have to sign up to LinkedIn to do this. Yes, that’s obvious but, if you haven’t done this simple step yet, please do so right now. Your profile is your introduction to other LinkedIn members so be sure to use a little creativity to share who you are and what you do (or what you’re good at). Also, another added bonus is if people search for your name in Google, your LinkedIn profile can appear.

Another tip is to ask for recommendations. This is a form of “word-of-mouth marketing” and is a great way to get in touch with the right people. Also, be willing to help others by offering recommendations to help them connect with people of interest. Also, join groups related to your business, skill set, interests, etc. Be active and offer help, participate, make your voice known, etc. so that people remember you in a positive light.

It’s a good idea to link some of your other web properties such as blog feeds or Twitter updates into your LinkedIn account. This way, your account appears active, prospects can get a better idea of who you are and what you do, and you’re more prone to expand your network quickly.

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LinkedIn is designed bring both professional individuals and businesses together. When you join, you should add as much information as possible about yourself and your business or skills to attract others you’d like to network with.

Because LinkedIn is mainly designed for businesses, you must approach the marketing aspect a little differently than say Facebook or Twitter. However, one of the main unique aspects of LinkedIn is it’s a network of authority figures. Whether they be business owners, professional entrepreneurs, investors, developers, the majority of members have some sort of power over the business they are in. Why is this important? Because you have the potential to connect with and network amongst people with real power and who can make executive decisions.

So, to effectively partake in LinkedIn marketing, start by joining the website, fill in your personal info and again, consider the types of business people who will be reading your profile. Make sure your company page is easily searchable (including on the search engines) and make what you have to offer attractive to your prospective associates.

Become active on LinkedIn and exchange with others to show you’re interested in what they have to say, offer recommendations where appropriate, show enthusiasm by participating in groups, and reach out to prospects.

Get to know the network. Read their FAQ and join groups that relate to your business and interests. Be active, participate, help, and share what your business has to offer. The leads are there, get prospecting!

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LinkedIn is a networking website aimed at professional business people and owners. It is said that the average member earns $100,000 or more per year so we’re talking about successful people with the power to make executive decisions. However, for the viral aspect of social media to really work efficiently, it does take time to set up. But, the effort (if done correctly) should pay dividends.

LinkedIn is free so if you haven’t joined yet, do so now. Fill in as much detail as you can without being too long-winded and do not be boring. Use a little creativity to describe yourself and your business. Even consider creating a quick video if possible.

One of the aspects LinkedIn is known for is recruiting so marketers often turn to LinkedIn to find part time, full time, or outsourcing staff. So, if you’re looking to source staff, check LinkedIn for sure.

You can also join relevant groups on LinkedIn. The more you contribute, the more favorable your name will become and people will want to connect with your personally. You can also start your own groups which could lead to future business relationships.

If you own a business, whether you’re a lone entrepreneur or a company with staff, LinkedIn is a great place to make relevant connections to help expand your business to the next level.

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