Many images that are pinned are interesting and creative or bold and make a statement. The more creative the images you pin, the greater chance of gaining followers and having others not only share your pins but if you associate a URL with each image then fans will follow your URL and can drive traffic and sales to your business.

Using images pertaining to your business will help you develop a fanbase but, you can take it further by asking your followers what they think about your product, service or brand and if you can make improvements to your business. Because Pinterest users love sharing other peoples’ pins, this viral aspect of Pinterest has caught the attention of internet marketers as well as online and offline businesses.

While approaching Pinterest marketing requires a process compared to other social media sites like Facebook and Twitter, Pinterest offers business owners the chance to engage their audience in a somewhat different manner helping them to gain better understanding of their target markets.

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But it is not enough to rely solely on visual and attractive pin boards with out of this world images displayed. In order to get the most out of Pinterest marketing it is advisable to incorporate some of the useful tools that it has to offer. Certain PInterest tools are not only proven to improve the overall interaction level on the website but also help increase visitors to your pin boards.

Some of the Pinterest tools you can use include Pingraphy, which allows you to schedule your pins to appear at a specific time of day, PinAlerts, which notify you when someone pins something from your website on one of their boards, Octopin, which measure the number of clicks your images or pins receive. Octopin also allows you to track the demographic data of your followers.

Other Pinterest tools include Lexity, which provides information on the most popular pinned products, Pinerly a tool that allows users to manage their posts and optimize content and generally maximize the

– See more at: http://pinterest.mmoformula.com/pinterest-as-an-online-business-tool/#sthash.tl4juHpu.dpuf

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Pinterest is now considered to be the fastest growing social media site making it the third most popular after Twitter and LinkedIn. Pinterest boastsit receives over 100 million visitors per month, which is truly remarkable given it was only created in the beginning of 2010.

It is believed that the majority of Pinterest users are female and this is explained by the fact that the most popular categories on Pinterest are arts and crafts, fashion and house and home. Despite havinga strong female following, men are also becoming increasingly familiar with this new social media platform and more and more business are using Pinterest as a marketing tool to help promote their business.

Another interesting fact about Pinterest is that visitors generally spend more time on this social media than any other. Browsing is very popular and given the vast quantity and quality of images there are millions of images and categories now uploaded for viewing.

However you choose to use Pinterest, it is clear that as a marketing tool it is highly effective. So if it’s money you are out to make this social media marketing tool will prove itself to be extremely beneficial.

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